A relatively uncomplicated start to internet selling is to use third party websites such as eBay and Etsy. These established sites provide millions of potential buyers who already trust and view such venues as secure. However, they are already very busy with card sellers, pricing is very competitive and you will incur listing fees and commissions which will reduce your profit. If you have something new, quirky or niche this could be a viable solution for you. Take time to look at these sites and remember small business help centres and internet forums are a wealth of information on the legalities and issues surrounding internet selling. You will need to establish efficient order, payment, packing, dispatch and returns procedures and build a reputation for excellent customer service.
Setting up your own website is certainly more challenging, but there are many successful small businesses promoting and selling their products in this way. You will have more control and choice over how to run and develop your business and by removing the middle-man your profit margins will be higher. It takes time and dedication to market a new website successfully, maintain high search engine rankings and build customer confidence in your product and company, but very rewarding when you succeed.
Be flexible and ready to improve with new ideas and products, but most importantly listen to your customer feedback!