Slightly daunting for some, but selling is the aim of the game! You have researched your chosen market, produced some fabulous designs and made up your stock. You’ve priced your goods and you are ready to go. There are several ways of selling your handmade cards and one of the most popular methods for those just starting out is at craft fairs or car boot sales.
Again, visiting these venues in advance will give you an idea of how much competition is already there and the number of potential customers throughout the day. The set up costs for craft fairs and car boot sales are relatively low and your research will help you strike a balance between cost and the potential for sales. Facilities differ from site to site, so check with the organisers what the cost includes so that you know exactly what you need to provide. Once you have organised your equipment and supplies you will quickly adopt your own efficient routine for setting up, selling and packing away. This is not to say it will be an easy sell; there will be plenty of competition, especially at the craft fairs, but if you have innovative and quality designs, maintain eye catching and well stocked display stands and think about offers and discounts to entice customers there is no reason why you shouldn’t be as successful as the rest. Consider displaying your prices, as many customers are reticent to ask how much an item costs and will feel more relaxed about browsing your products and buying if the price is clearly marked.
Working on your designs is a great way to attract customers to your stall. This may not be practical for everyone depending on the craft techniques involved, but if you can incorporate this into your set-up it is a great crowd pleaser and will also keep you busy when business is slow.
Leaflets and business cards are useful additions on your stall, especially if you are promoting a bespoke service, website or craft workshops.
So what are you waiting for? Take the plunge, get out there and watch those fabulous designs fly off the display stands.