Leaflets are a very effective advertising tool, easily distributed to your target audience by promoting in leaflet display stands in venues they frequent. Tourist attractions distribute their leaflets at numerous locations throughout the country to reach as many potential customers as possible. The healthcare sector conveys a vast range of informative literature to the public in hospitals, surgeries, day care centres and beyond. Local government and advice centres get their messages across similarly and a vast array of commercial enterprises, large and small, advertise their goods and services through leaflet display stands in strategic locations.
The design of your leaflet warrants careful consideration. Too much information will detract from the message enticing the reader to use your service or purchase your goods. Visuals are a fantastic tool for portraying a product or service but make sure they are relevant and avoid too much visual clutter, such as backgrounds and borders, which will distract the reader and dilute the message. Carefully chosen text is just as powerful a tool, think of power words, bullet points and enticers such as set period discounts which are not only persuasive but are a useful gauge for monitoring the performance of the leaflet as an advertising tool. Corporate colours and logo serve to raise brand awareness. Donít neglect the reverse of your leaflet which is often left blank but could show a map of your location. Ensure all information is correct and relevant and flows with clarity and simplicity towards the objective. Always have your copy checked; nothing detracts from the quality of your business quite like spelling mistakes!
The quality of the leaflet product also speaks volumes about the professionalism of your business. Black and white copy off the home computer, whilst cost effective, will not grab their attention quite like professional design and printing. Shop around, look for price deals and options, think about designing the leaflet yourself and submitting it for printing Ė the final cost might not be as prohibitive as you at first think.
Finally, leaflet display stands should be well lit and easily accessible to ensure that your target audience are encouraged to take that well designed leaflet!